What Makes Volvo's #EpicSplit So Darn Epic?

Unless you’ve been living under a Volvo the past week, you’ve no doubt seen the auto manufacturer’s recent viral video, Epic Split. The short video features seasoned martial arts film star Jean-Claude Van Damme doing the splits between two (backwards!) moving trucks and has so far earned over 50 million hits on YouTube. It’s been…

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3 Ways to Get More Video Views

Marketing your product or service with a web video is a cost-effective way to get your message out there. That is, if you can get people to watch your video. Here are three ways to get your video more views: 1. Support your video with a social media push Don’t just assume your video is…

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Kony 2012 is a Lesson in Viral Video Marketing

Last week, the charity Invisible Children unleashed their viral video, Kony 2012. If you haven’t yet seen the 30-minute documentary, you’ve probably at least heard of it by now: so far, the video has received over 74 million hits on YouTube and has raised over $5 million. While all this unprecedented attention has garnered some…

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