Posts Tagged ‘Joseph Kony’
Kony 2012 is a Lesson in Viral Video Marketing
Last week, the charity Invisible Children unleashed their viral video, Kony 2012. If you haven’t yet seen the 30-minute documentary, you’ve probably at least heard of it by now: so far, the video has received over 74 million hits on YouTube and has raised over $5 million. While all this unprecedented attention has garnered some…
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