How to Use LinkedIn Like an Entrepreneur

LinkedIn is like the designated driver of social media. As small business owners, we’re glad to have it, but… boring. The thing to remember about LinkedIn is that it was originally created for job-seekers, not entrepreneurs. So if you’ve experienced frustration promoting your small business on LinkedIn, try to be a bit forgiving. Should you…

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Does Your Social Media Strategy Need a Wake-Up Call?

Not sure if your small business’s social media campaign is hitting its mark? Consider giving your social media marketing strategy a wake-up call by asking a few simple questions: Do you have a goal? It all starts with a goal. What are you trying to gain with your company’s Facebook page or Twitter feed? Hint:…

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4 (Stupid) Reasons Businesses Don't Engage in Social Media

As a social media trainer, I get to listen to a lot of excuses! It seems that a lot of business owners want to explore Facebook, Twitter, YouTube, blogging and other social media avenues to promote their businesses, but they find ways to talk themselves out of it. Behold…  4 reasons why business owners don’t…

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