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Posts Tagged ‘branding’

How to Identify Your Target Market Using Social Media

Identifying your target audience can be tricky business. As a business owner, if you don’t have your target audience locked down, you risk wasting valuable time and resources marketing ineffectively to people who might not benefit from your product or service. A common mistake that entrepreneurs make is trying to be everything to everyone. In…

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The Secret to Creating Great Content

It’s no big secret that the future of online marketing lies in creating great content. Content is just a buzzword for “information”, and in the context of online marketing, that could come in the form of a blog, a tweet, a video clip, an image, a meme, or anything along those lines. Unlike traditional, “old…

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5 Types of Blog Posts That Will Grow Your Audience

If you are an entrepreneur who has been business blogging for a while, it can become a challenge to keep things fresh and exciting. It can start to get less fun. But blogging with consistency is crucial if you want to attract and maintain an engaged audience. So you have to keep at it. If…

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What Comes First? Branding Or Social Media?

Pop quiz… When it comes to your business, does social media build your brand, or does your brand shape your social media presence? What comes first? Branding or social media? Chicken or egg? The answer to either question is simple – BOTH. (Just kidding. If you’d like to know the answer to the chicken-egg question,…

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7 Deadly Sins of Social Media Marketing

If you own and run your own business, and have taken to social media to promote your product or service, then bravo! But be careful to avoid some of the common pitfalls that many entrepreneurs experience when building a social media presence. Behold, the 7 Deadly Sins of Social Media Marketing… Narcissism Sometimes, it seems…

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Why Photographers Need to Stop Worrying About That Beckham Kid

Mega label Burberry recently announced that they are delegating a prestigious and much sought-after photography assignment to a 16-year old kid. But not just any kid. Brooklyn Beckham is the privileged offspring of none other than soccer legend David Beckham and pop icon Victoria Beckham (also known as Posh Spice). The fashion photography community is…

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FAV 5! Wisdom To Get You Through The Week (Oct 25, 2015 edition)

Welcome to our Fav 5, recommended wisdom to help you obliterate your entrepreneural goals! In this post, Jenn Sutherland-Miller explains why the rules of work-life balance don’t apply to all of us, Gary Vaynerchuk enlightens the over-40 crowd on why it’s not too late for them to build their dream businesses, Dale Partridge makes you…

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How to Use Twitter Like an Entrepreneur

When it comes to Twitter, do your tweets soar like eagles or tank like turkeys? For all its simplicity, Twitter still seems to mystify a lot of entrepreneurs who want to use it to promote their businesses. So what separates the excellent tweets from the duds? Amazing content above anything else, but remember these guidelines…

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Protect the Cow: How to Give Great Content Without Giving It ALL Away

It’s no secret to small business owners that offering quality content on blogs, social media and via email is a reliable way to build a fan-base of clients and potential clients. And now that content is available everywhere, be it in the form of written articles, podcasts, videos, images etc., it’s become expected that you…

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