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How To Use LinkedIn Like A Business Owner

LinkedIn’s primary function is as a networking platform for job-seekers. So, you might make the mistake thinking that it holds little-to-no relevance for business owners like you and me. The thing is, entrepreneurs need to network, too. In fact, if you want to grow your business, one of the best things you can do is…

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[VIDEO] 3 Ways Entrepreneurs Can Leverage Video On LinkedIn

If you are a business owner and want to make your content on LinkedIn more compelling and engaging, try including more video. After all, video is more engaging and converts more successfully than print or pictures. Enroll now for my FREE MINI-COURSE, “Turbo-Charge Your Social Media With Video” Insivia reports that 59% of executives…

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[VIDEO] Do Emojis Belong In Business Posts?

Remember in the olden days when we could only express our emotions online with text emoticons like this: : ) Or we’d type out “LOL” if were laughing out loud (or even if we weren’t). And then, there would always be that one person who didn’t know what “LOL” meant and they would use it…

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How To Repurpose Your Video Content And Get A Lot More Views

There’s no subtle way to say it… video is dominating social media. Check out these statistics compiled by Buffer: LinkedIn recently became the latest major social media platform to support native video content. Every major social media platform now supports native video. Over 8 billion videos or 100 million hours of videos are watched on…

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How to Use LinkedIn Like an Entrepreneur

LinkedIn is like the designated driver of social media. As small business owners, we’re glad to have it, but… boring. The thing to remember about LinkedIn is that it was originally created for job-seekers, not entrepreneurs. So if you’ve experienced frustration promoting your small business on LinkedIn, try to be a bit forgiving. Should you…

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