Archive for August 2013

4 Tips for Fitness Professionals Using Social Media

Lately, I’ve been observing several clever fitness professionals (personal trainers, yoga teachers, dance instructors, etc.) leveraging Facebook, Twitter, YouTube and other social media to position themselves as experts. Here are a couple of tips for these pros who dedicate their lives to keeping the rest of us looking and feeling good… 1) Know Your Target…

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5 Tips for Health and Wellness Professionals Using Social Media

We’re in an age where the general public is hungry for free health advice. So it’s no surprise I’m seeing an increasing number of health and wellness professionals  interested in stepping up their social media presences. After all, social media offers a grand opportunity for health pros (such as chiropractors, naturopaths, physiotherapists, psychotherapists, nutritionists, skincare…

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3 Reasons to Update Your Headshot

If you’re a business owner, you should have a professional head shot. A great head shot has tons of uses: * as a profile photo on social media (LinkedIn, Facebook, Twitter, etc.) * on your website, e-newsletter and blog * on your business card and marketing materials So how often should you update your headshot?…

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